Marketing Irvine Merlots
The philosophy behind the Irvine domestic and export marketing is simple.
- We planned our future based on the full bearing of the Eden Valley vineyard in the year 2010, with the emphasis on one grape - Merlot. However we do have niche products by demonstrated market need.
- We concentrate on the emerging markets before the traditional in order to be part of the new growth. The Pacific Rim is the prime aim, while maintaining our European and domestic markets.
- The existing distribution chain will be satisfied prior to any extension.
- Distributor contact on a personal basis is held to be critical.